• Why my #1 Business Goal Isn't a Business Metric,Dianne Schell

    Why my #1 Business Goal Isn't a Business Metric

    For the first time in my career, my primary goal is not sales, dollars, revenue, or anything that smells like a traditional business metric. My number one goal is curating joy rather than postponing it. My business metrics come second and third—and that is entirely intentional. This decision emerged

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  • When Staying Becomes Harder Than Leaving,Dianne Schell

    When Staying Becomes Harder Than Leaving

    I used to think success meant perseverance. I thought strength was measured by how much I could do — and how long I could do it for. Before real estate found me, I spent 20+ years in a corporate life with a fancy title, cushy benefits, and responsibility I convinced myself I wanted. I was the quinte

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