
Why my #1 Business Goal Isn't a Business Metric
For the first time in my career, my primary goal is not sales, dollars, revenue, or anything that smells like a traditional business metric. My number one goal is curating joy rather than postponing it. My business metrics come second and third—and that is entirely intentional. This decision emerged

When Staying Becomes Harder Than Leaving
I used to think success meant perseverance. I thought strength was measured by how much I could do — and how long I could do it for. Before real estate found me, I spent 20+ years in a corporate life with a fancy title, cushy benefits, and responsibility I convinced myself I wanted. I was the quinte



